When it comes to investing in stocks and shares, we believe in "Value Investing" method. Value investing is an investment strategy used by legendary investors such as Warren Buffett and Peter Lynch.

The essence of value investing is that stock investments should be looked at in the same way as buying a business. The stock investor is really buying a share or partnership and should apply the same principles that they would in buying a business.

There are three major components of value investing:

1. Good Management

Successful investors invest in companies whose management is sound and honest. Tests of good management include business strategies, share buybacks and use of retained earnings.

2. Earnings Growth

The company has demonstrated earning capacity with a likelihood that this will continue. Tests of earning capacity include company growth, capital expenditure and brand name, etc.

3. Simple Business Structure

The businesses of the company should be simple and the investor should have an understanding of the company.

Before we buy the shares of a company, it must pass the above criteria. And we analyze the company's past Financial Statements using Earnings Per Share ratio (EPS), Retained Earnings (RE), Debt ratio, Price to Earnings ratio (PE), etc.